It's not cheating, it's creative winning. |
Liars and cheats may be more creative than honest people, a new study suggests.
Lying about performance on one task may increase creativity on a subsequent task by making people feel less bound by conventional rules, researchers have found.
"The common saying that 'rules are meant to be broken' is at the root of both creative performance and dishonest behaviour," said lead researcher Francesca Gino of Harvard Business School.
"Both creativity and dishonesty, in fact, involve rule breaking," Gino said.
To examine the link between dishonesty and creativity, Gino and colleague Scott Wiltermuth of the Marshall School of Business at the University of Southern California designed a series of experiments that allowed, and even sometimes encouraged, people to cheat.
In the first experiment, for example, participants were presented with a series of number matrices and were tasked with finding two numbers that added up to 10 in each matrix.
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